How we got here:
Comfy House Foods (CHF) was established in May of 2007 with the desire to bring unique, healthy, premium food products to the market. Our vegan puddings, as well as Ay-Chiwawa! branded gourmet Mexican offerings have been a staple on natural grocer shelves across Southern California over 12 years.
In order to be closer to retailers, CHF began self-distributing to independent natural food stores in Los Angeles in April of 2009. What started as a operation to circumvent the challenges we faced with national distributors at the time (due to the gross miss-match of scale and resources), became a solution for others in similar circumstances. Over the years, this distribution operation grew by word of mouth and referrals to reach all of Southern California from Santa Barbara to San Diego, and servicing major natural foods retailers in the region.
In December of 2018, a second Operation Center, in Tucson AZ was established to cover neighboring Arizona. Beginning in late 2019, the distribution operation was separated from the manufacturing and marketing operations of Comfy House Foods; and Whitestone Natural Foods (WSNF) was born.
Whitestone now handles all the distribution services previously serviced as part of Comfy House Foods and began servicing Metro-Las Vegas, NV as well as select northern California customers in 2020. Today, we bring along in our vans and trucks over 70+ premium brands with 500+ SKU's in California, Arizona and Nevada.
Who we are:
Whitestone Natural Foods is a distributor that grew out of Comfy House Foods' 12 years of DSD service in Southern California. We are an independent, refrigerated distribution operation of premium food and beverages for Natural and Gourmet Grocers and Retailers.
We distribute high quality products from beloved brands and prominent local food makers.
We strive to curate and cultivate up-and-coming brands with innovative products and unique value propositions.
We aim to provide our customers with the service they expect and add value to their operations.
We seek to support passionate entrepreneurs with vision and a clear plan to grow their business.
We work hard to maintain a friendly and flexible pathway for local and emerging brands to scale and grow.